How to Build a Business That Aligns with Your Lifestyle and Values

The encore years—that space between a full-time career and society’s definition of retirement—are filled with opportunities to create a life and business that truly align with who you are and what you value. But this journey isn’t always straightforward. It often comes with a mix of uncertainty, reflection, and discovery.

I didn’t enter these years by choice. I was quietly escorted out of the career I thought would last forever. Suddenly, I found myself in what I call "the in-between"—that uncertain space where I was no longer working in my corporate role but wasn’t ready to settle into retirement either. It was a long, 10-year journey to discover the life I live now.

It wasn’t until I realized that this encore life is what I was created for that everything finally clicked. The pieces came together, and I built a business that aligns with my faith, values, and lifestyle. Now, I help others explore the path I walked. If you’re ready to create a business that aligns with your lifestyle and values, here’s how you can get started.

1. Clarify Your Values and Vision

Before you start, take the time to reflect on what truly matters to you. Is it flexibility? Creativity? Faith? Financial freedom? Fulfillment? Your values should be the foundation of your business.

Ask yourself:

What do I enjoy doing?

What aligns with my faith and purpose?

What kind of impact do I want to have on others?

Write down your answers and create a vision statement that reflects the kind of business you want to build. This clarity will guide your decisions as you move forward.

2. Choose a Business Model That Works for You

Not all businesses are created equal, and the best one for you depends on your lifestyle and goals. Some options to consider include:

• Consulting or Coaching: Share your expertise to help others.

• Network Marketing: Build a team and earn residual income (my work with Arbonne is a great example of this).

• Digital Products: Create eBooks, online courses, or digital tools.

• Creative Services: Monetize your artistic or creative talents.

Look for business models that are scalable, require minimal startup costs, and provide time freedom.

3. Leverage Your Strengths and Experiences

One of the gifts of the encore years is the wealth of experience you bring to the table. Think about the skills you’ve gained throughout your life. Were you great at leading teams? Consider coaching or leadership consulting. Love cooking? Start a blog or create a recipe book.

Your past experiences are a treasure trove of opportunities. Don’t underestimate how your unique background can add value to others.

4. Build a Business Around Your Lifestyle

A business should support the life you want to live, not take over it. Think about your daily routines, travel plans, or family commitments, and design a business that fits seamlessly into your lifestyle.

For example, I built my business to allow flexibility. It’s important for me to have time for my family, personal health, and faith. Setting boundaries around work hours and tasks ensures that I stay aligned with what matters most.

5. Focus on Authenticity and Impact

Authenticity is your superpower. People are drawn to real stories, real struggles, and real solutions. Being true to yourself will not only attract the right audience but also make your work more fulfilling.

Purpose-driven businesses thrive because they solve problems and fulfill needs. Ask yourself: How can I serve others while staying true to who I am? When you lead with purpose, the impact you create will ripple far beyond your business.

6. Use the Right Tools and Resources

To succeed, you need the right tools. Leverage digital resources like social media platforms, email marketing systems, and automation tools to simplify your business processes.

For me, investing in a digital marketing program was a game-changer. It helped me improve my skills and grow my business while keeping things manageable and streamlined.

7. Start Small but Think Big

Building a business that aligns with your lifestyle and values doesn’t happen overnight. Start with small, consistent steps that build momentum over time.

Dream big, but don’t let the size of your vision overwhelm you. Focus on achievable goals that bring you closer to your ultimate purpose.

Conclusion

Creating a business that aligns with your lifestyle and values is one of the most rewarding things you can do in your encore years. It allows you to live with purpose, flexibility, and joy while making a meaningful impact on others.

If you’re feeling stuck in the “in-between,” know that you’re not alone. With reflection, determination, and the right guidance, you can create a business and life you love.

So, what kind of business would bring you joy and fulfillment? Start exploring your options today—your encore life is waiting!